Bing Info Tools

Bing \Info Tools - Always Visible Header

Advanced Keyword Analyser

Deep dive into search intent, SERP features, and semantic value. Paste a list of keywords below (one per line).

0
Total Keywords
0
Avg. Word Count
0%
High Value Score

Intent Distribution

Informational
Commercial
Transactional
Navigational
Keyword Length Intent Predicted SERP Diff. Score Value Score

Why Keyword Analysis is Critical for SEO

Keyword analysis is the backbone of any successful Search Engine Optimization (SEO) strategy. It involves more than just finding words with high search volume; it requires a deep understanding of Search Intent—the "why" behind a user's query. By breaking down your keywords into semantic categories, you can tailor your content to meet the specific needs of your audience, whether they are looking to learn, compare, or buy.

Understanding the Four Types of Intent

  • Informational: The user is looking for an answer. Queries often start with "how," "what," or "why." Content targeting these should be educational (e.g., blog posts, guides).
  • Commercial Investigation: The user is interested in a product but needs more information. Queries often contain "best," "vs," or "reviews."
  • Transactional: The user is ready to buy. Look for words like "price," "coupon," "buy," or "order." These are your highest conversion opportunities.
  • Navigational: The user is looking for a specific website (e.g., "Facebook login"). These are hard to rank for unless you own the brand.

How to Use This Tool

This Semantic Keyword Analyser uses advanced text processing logic to categorize your keywords instantly. To get the most out of it:

  1. Bulk Paste: Copy a list of keywords from Google Search Console or your brainstorming session.
  2. Analyze Intent: Look at the distribution bar. If your list is 80% Informational, you need a content strategy focused on education. If it's Commercial, focus on landing pages.
  3. Check SERP Features: The tool predicts if a keyword triggers a "Video Carousel" or "Map Pack." Use this to decide if you need to create video content or optimize your Google Business Profile.
Scroll to Top