Reciprocal Link Checker
Validate your link exchanges instantly. Analyze partner page code to verify backlink existence, anchor text, and SEO value.
1. Configure Verification
2. Analysis Report
Enter your URL and paste the partner's HTML code to begin verification.
Link Found!
The partner page contains a link to your site.
What is a Reciprocal Link Checker?
A reciprocal link (or "link exchange") occurs when two website owners agree to link to each other's sites to boost authority and traffic. While this was a massive SEO tactic in the early 2000s, search engines like Google now scrutinize these links closely. A Reciprocal Link Checker is an essential tool for verifying that your partner is keeping their end of the deal.
Why Manual Verification is Safer
Many online tools require you to input URLs and they attempt to crawl the site. However, many websites block automated bot crawlers, leading to false "Link Not Found" results. By manually copying the source code and using this client-side parser, you get 100% accurate results because you are analyzing the exact code that the browser sees, bypassing firewall restrictions.
Key Metrics Analyzed
- Existence: The most basic check—does the link actually exist in the code?
- Rel Attributes (Nofollow/Dofollow): This is critical. If a partner adds
rel="nofollow"to your link, they are telling Google not to pass authority to you. This is often a sign of a bad faith exchange unless previously agreed upon. - Anchor Text: Verify they are using the correct keywords you agreed upon.
- Hidden Links: Some shady partners hide links using CSS (display:none) or verify checks. This tool extracts the raw HTML so you can see if the link is wrapped in suspicious tags.
Safe Reciprocal Linking Practices
Google warns against "excessive link exchanges" solely for the purpose of cross-linking. To stay safe, ensure the link is relevant to the content. For example, a web design agency linking to a hosting company is natural and helpful for users. A dentist linking to a car repair shop is suspicious. Use this tool to ensure your existing partnerships are active, valid, and providing the SEO value you expect.