Link Price Calculator
Determine the fair market value of any text link or guest post. Our algorithm analyzes Domain Authority, Traffic, and Niche Relevance to provide an instant valuation estimate.
Enter website metrics to see the estimated link price.
How Link Pricing Works in SEO
The economy of backlinks is opaque. There is no "official" store for buying links, yet thousands of transactions happen daily between SEO agencies, webmasters, and bloggers. The price of a link is generally determined by the Authority of the site (how much "link juice" it passes) and the Traffic it receives (how many real eyes will see it).
Core Valuation Metrics
This calculator uses a weighted algorithm considering the following factors:
- Domain Authority (DA/DR): Created by Moz and Ahrefs respectively, this 0-100 score predicts a site's ranking potential. Values are exponential; moving from DA 20 to 30 is easy, but moving from 70 to 80 is incredibly hard. A DA 50+ link is often worth 5x more than a DA 20 link.
- Organic Traffic: A site with high DA but zero traffic is often a "link farm" (a site built just to sell links) and is risky to buy from. Real traffic indicates a healthy site favored by Google, significantly increasing the link's value.
- Niche Relevance: Links in high-competition verticals like Finance, Crypto, and Gambling command a massive premium (often 50-100% more) because the ROI for ranking in those niches is astronomical compared to a generic lifestyle blog.
Placement Matters: Guest Posts vs. Niche Edits
The type of link affects the price. A Guest Post involves creating entirely new content, which adds value to the host site and typically costs more. A Niche Edit (or link insertion) involves adding a link to an existing aged article. While Niche Edits require less work, they can be more powerful because the page is already indexed and may have its own authority, keeping prices competitive.